The women’s apparel brand under focus was floundering in the face of dwindling repeat orders. The issues were stark and daunting:
- A disappointing repeat customer rate of less than 10%
- A paltry revenue contribution from retention platforms (below 20%)
- Unoptimized Email & SMS automation leading to untapped revenue
- Our goal was to revive the brand, catalyze repeat orders, and optimize revenue generation.
The Game Plan
Our comprehensive Retention Marketing plan embodied four key strategies:
- Implementing a holistic Email & SMS automation that resonated with customers throughout their buying journey.
- Redefining the brand’s personality through improved messaging and designs.
- Testing a variety of offers to stimulate multiple purchases.
- Enhancing conversions through precisely segmented campaigns, leading to more relevant offers.
- We amplified flows with open rates exceeding 50%.
- After updating optin form copies, submission rates surged by almost 30%.
- We meticulously optimized design and content for each flow, ensuring improved deliverability.
- A detailed campaign calendar was created to ensure timely, relevant communications.
- We prudently excluded hard and soft bounced email IDs, recent buyers, and individuals already included in email flows.
- Our choice of products, design elements, and well-researched copies derived from past email data.
- A staggering 200% increase in the repeat customer rate
- A monthly revenue contribution from retention platforms boosted to 35-40%, peaking at nearly 50% during the best months